Affluent curates practical tools, partnerships and education that complement advisory work — helping advisors and individuals protect today and grow tomorrow.
Digital solutions that simplify estate, investment and insurance planning.
We connect advisors, lawyers and educators to deliver seamless client journeys.
Financial literacy and investment confidence — for both clients and professionals.
Affluent’s platform evolves with your needs — from protecting today to growing tomorrow.
2018 - Estate Planning Toolkit
Built for speed and trust: instant wills, bespoke lawyer-led wills, and LPA solutions.
2025 - Investment Education & Empowerment
Enable clients and advisors to master investment principles and opportunities.
Future - A Holistic Financial OS
All tools under one intelligent ecosystem for lifelong financial planning.

Since 2018, our estate planning tools have supported thousands of families and advisors in creating clarity and control over their legacies.Affluent’s platform evolves with your needs — from protecting today to growing tomorrow.
Instant Wills
Create a simple, legally-valid will online within minutes — ideal for straightforward estates.
Bespoke Wills
Partner with a lawyer for complex or high-net-worth estate needs.
Advance Care & LPA
Plan for medical and mental incapacity with clear directives and LPAs.
Integrate holistic estate and investment tools into your client journey. Deliver value beyond product sales.
White-label estate toolkit
Lead-generation partnerships
Continuing education modules
Because better advice starts with better understanding.
Investment Foundations
Core concepts, risk, asset allocation and simple portfolio construction.
Behavioural Finance
Recognise common decision biases and nudge towards better outcomes.
Planning for Life Goals
Retirement, home purchase, education & legacy planning.